Cannes Lions

TALCID HEARTBURN RELIEF

BBDO GERMANY, Dusseldorf / BAYER / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created a unique, engaging encyclopedia that the pharmacists can actually eat, if they choose to. The ink, as well as the paper, is entirely edible. The encyclopedia celebrates the lore of metaphors about eating. These common sayings, which have sprung from human situations everyone can relate to, reinforce the notion that digestion becomes uncomfortable at some point for just about everyone and that Talcid can help out in every case. The storied tales of digestion come to life with whimsical illustrations and playful definitions.

Similar Campaigns

12 items

PUTTING AN END TO SMOKING

WUNDERMAN THOMPSON, Makati

PUTTING AN END TO SMOKING

2023, NICORETTE

(opens in a new tab)