Cannes Lions
BBDO ATLANTA, Atlanta / BAYER / 2015
Overview
Entries
Credits
Description
Agriculture and public health intersect now more than ever, and Bayer CropScience is on the front lines of both. With one world to grow on, we strive to deliver innovative solutions that help maximize farm yields, secure harvests from devastating disease and pests, and keep our living spaces and environment healthy and beautiful. From high-powered seeds and traits, to innovative biological and chemical crop and environmental protection products, Bayer CropScience delivers Science for a Better Life.
Execution
A potato, a nail, and some wire are all that’s needed to turn a potato into a battery. However, most cell phones require 50 times the amount of power that one potato produces, so our team got creative and solved both wiring and circuit issues.
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