Cannes Lions

POTATO PHONE CHARGER

BBDO ATLANTA, Atlanta / BAYER / 2015

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Case Film
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Overview

Entries

Credits

Overview

Description

Agriculture and public health intersect now more than ever, and Bayer CropScience is on the front lines of both. With one world to grow on, we strive to deliver innovative solutions that help maximize farm yields, secure harvests from devastating disease and pests, and keep our living spaces and environment healthy and beautiful. From high-powered seeds and traits, to innovative biological and chemical crop and environmental protection products, Bayer CropScience delivers Science for a Better Life.

Execution

A potato, a nail, and some wire are all that’s needed to turn a potato into a battery. However, most cell phones require 50 times the amount of power that one potato produces, so our team got creative and solved both wiring and circuit issues.

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