Cannes Lions

Tales of Freedom

PUBLICITAS/SAATCHI & SAATCHI, Guayaquil / MINISTERIO DE JUSTICIA DE ECUADOR / 2016

Presentation Image
Supporting Content
MP3 Original Language

Overview

Entries

Credits

Overview

Description

"Tales of Freedom" is a program where prisoners write children's stories, recorded and passed every night on the radio for five minutes.

Execution

The prisoners wrote children's stories in a workshop of one week.

We built a recording studio in prisons.

The prisoners recorded their children's stories.

The stories were broadcast on different radio stations.

Outcome

A project initiated in Guayaquil, to be implemented in 36 centers in the country.

They were uploaded to the internet for families of foreign deprived of liberty.

Similar Campaigns

6 items

1 Cannes Lions Award
ANTI-SOCIAL SMOKING

BBDO TORONTO, Toronto

ANTI-SOCIAL SMOKING

2013, MINISTRY OF HEALTH AND LONG TERM CARE

(opens in a new tab)