How far would you go to dramatise refreshment?We went to Swansea (not San Francisco, like Sony did) and dumped loads of fruit.We created much more than just a viral spoof.We created a fake local community. Through the 'Swansea North Residents’ Association' site they protested against the damage caused by the Tango film crew.

It detailed the devastation caused and encouraged others to join their protest.All of which proved that you don’t need a big TV budget to have a big impact. A truck full of fruit and some non-traditional online media will do just fine.