The ambient execution happened for 24 hours in Basel, Switzerland. Genuine coins (value: 1 Swiss franc) were glued into public urinals of men restrooms in bars and restaurants. A nearby sticker explained how lives could be saved by donating such a negligible amount.

Compared to former campaigns with a similar reach, the response rate rose by 40%. In just 24 hours, 400 flyers with response options (credit slips) pointing out which “Terre des Hommes” projects could be supported, were picked up per location.