Cannes Lions

TAPESTRY

RKCR Y&R, London / BBC / 2015

Film
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Overview

Entries

Credits

Overview

Description

We take an intimate trip through Britain at a local level. Touching on the events and stories the BBC cover that are closer to home than world news but no less important for being so. The result being a warm visual tapestry to remind the public that BBC Local News helps them feel more connected to the places they live.

Execution

Your world.

It’s full of the things that are most important to you.

And the things that are most important to you…

…are the things you should know most about.

From what’s happening in the next street…to what’s happening in the next town.

From what everyone’s talking about…to what nobody knows about yet.

Your world.

You don’t want to just know about it. You want to really understand it.

To know the stories that are happening around you.

Because the more you know about your world,…

…the closer you feel to it…

…the more a part of it you become.

BBC News. Your local news matters.

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