Based on our learnings from 2016’s Doors of Thrones Campaign, quite simply that GOT fans vociferously consume content online and are always looking for more opportunities to experience the story of Game of Thrones in different ways, we looked to Northern Ireland’s past for inspiration in ways of re-telling the story.

“Based on our learnings from 2016’s Doors of Thrones Campaign, quite simply that GOT fans vociferously consume content online and are always looking for more opportunities to experience the story of Game of Thrones in different ways, we looked to Northern Ireland’s past for inspiration in ways of re-telling the story.

We decided to explore the rich heritage of textiles and linen manufacture in Northern Ireland and create Northern Ireland’s own ode to Game of Thrones, capturing every episode from the opening of Season 1 all the way through to Night King’s assault on the wall at the end of Season 7, in an 80m+ long tapestry.

The Game of Thrones tapestry was illustrated, woven and embroidered each week in reaction to that week’s episode of the show, meaning that we were able to give fans a unique way of catching up on the previous week’s drama before the next episode aired.

Every section of the tapestry was installed in the Ulster Museum, Belfast - giving fans a new iconic GOT experience to visit as soon as they land in the city. And visit they did, with more than 20,000 visitors to the installation in the first 6 weeks, with a further 62% of visits since being specifically to see the tapestry.

Through the art of storytelling, and the resurrection of a dying craft, we created a brand new tourist attraction, and a permanent fixture in Northern Ireland’s culture.