Creation of the Tapsin family, individuals who carried out the same activities of a regular family: go to the bank, ride a bus, go to the soccer stadium, including going to a TV show. This was done through five teams during the two weeks prior to Teleton’s closing event, teams that went to Santiago’s most crowded places. Apart from this we managed to steal screen space as these families were present as part of the audience at TV live programs

We managed to place Tapsin in a superior category as a sponsor in this medium, exceeding the commercial barriers by having the leading radios recommend Tapsin to treat headaches.