Cannes Lions

TARGET

WIEDEN+KENNEDY, Portland / TARGET / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

Target’s mission was to Make Summer Funner. Because sunshine is great, but its even better when you’re running through a sprinkler. And even better-er if that sprinkler is huge. So we gave summer giant versions of two of it’s favorites: The World’s Largest Turtle Sandbox brought its 10 foot smile to Chicago, and the World’s Largest Sprinkler sprayed water all over Houston Texas. The result? We made summer funner.

Outcome

Over 4 days, 7,000 people came to play in the World’s largest Sprinkler in Houston. The event were covered in Houston CultureMap, ABC 13 Houston and other local outlets. In addition, another 10,000 kids visited the Chicago Sandbox over ten days.

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