Situation

Samsung releases smartphone with advanced camera features.

Brief

Our goal was to develop brand affinity and draw millennials’ attention to the new Samsung smartphone with a new camera.

Objectives

20 000 000 views and 500 000 likes

All music videos were shot entirely with Samsung smartphone and all of them went viral. We proved you can make quality video using a Samsung camera.

Timeline

Music video was released in December 2016.

Placement

YouTube

Scale

Tatarka was mentioned in all music media sources in Russia.