Cannes Lions

TAXI

BBH, London / BRITISH AIRWAYS / 2013

Case Film

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Overview

Description

In 2012 the Olympic and Paralympic games came to London. Bringing with them the usual tornado of sponsorship advertising.

So we positioned the airline as a true supporter, creating a disruptive idea, based on the last thing you’d expect an airline to say. ‘Don’t Fly. Support Team GB’.

We launched the campaign a 60” TV commercial called Taxi, which showed a BA plane taking a group of supporters from Terminal 5 to Stratford, without flying.

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