Draw attention to the Taxi-Call 22456 among youngsters.

We sent two identical twins through a popular and crowded disco. They were wearing t-shirts with the imprint “See me double? Taxi-Call 22456.” Additionally, our promotion-twins did anything synchronously: they danced, walked, flirted and even freshened up exactly the same way. Thus it seemed as partygoers who watched them were drunk and have a double vision. Then of course, they shouldn’t drive anymore but chose the recommended taxi-call instead.

During the promotion period the Taxi-Call 22456 was rewarded with almost twice the number of younger customers targeted.