Cannes Lions

Te quiero, Te quiero

DDB SPAIN, Madrid / VOLKSWAGEN / 2021

Film
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To launch the newest and most technological model of the Volkswagen Golf GTI, we created a TVC that is all about love. All the physical signs that falling in love provokes, stress, temperature rising, adrenaline, are experienced by the most unexpected character: an Alexa type virtual assistant that falls for the Golf at first sight.

Nino Bravo’s “Te quiero, te quiero” is the soundtrack of the TVC and it’s being played by the virtual assistant, just as if it was singing it itself to the Golf. In the middle of everything, a man that doesn’t understand a thing, failing to see what’s really going on around him: An unrequited love story. That’s if what you feel for a Golf GTI is actually “love”. Perhaps is something more?

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