The idea: to reach the audience at leisure in an original and unexpected way. Their attention should be brought to the brand's positioning and philosophy through the use of non-traditional means of communication.Title: one-leg stand.Method: stickers (sticky side up) were placed on the floors of several bars in such a way that they would stick to the client's soles as they entered. The sticker read: "You were able to do the one-leg-stand. Go on drinking. Teacher's."

The promotion was developed in 12 of the most popular bars in Buenos Aires City and reached 7,000 individuals, with a cost per contact of USD $0.28. It generated great IMPACT and was strengthened with press actions released immediately after this first action. In terms of media coverage, the project had a return of USD $2.3 per dollar invested.