The campaign showed players of different kinds of sport (Basketball, Running, Soccer and Tennis) fight vs. their own shadows to beat themselves. During the duel, the user discovered technical characteristics of the product, before choosing what other sports they want to win.

The strategy was completely developed in a unique site: the online version of the most important sport paper of Spain called MARCA. Once the user had watched one of the “battles”, a link sent him to the section of the sport that he had chosen in the digital paper of this famous sport Spanish paper, to find another adidas star in another banner and then repeat the same process playing another sport.

Exposition: 1,226,000 usersInteraction average time: 92 secondsThe 92% of the users who watched the banner interacted with it.