We created a campaign around the word “technically” – a word that plants a seed of doubt in consumer’s minds – and used it to convey scepticism around non-genuine parts.

All communication emphasised the difference between things (or people) that claim to be the real deal, and the real deal. Between the iffy, and the authentic. In this way, we highlighted the benefits of choosing genuine parts over non-genuine ones, in a light-hearted tongue-in-cheek way.

We created a dating profile on the exceptionally popular Tinder dating app, for a really, really ridiculously good-looking man - one that was sure to grab the attention of female Tinder users. Once his profile was opened, users found that our hunk was far from single, as his photo album revealed his wedding photos along with our messaging - he's an eligible bachelor. Technically.

Over 3,7 million video views.

90% video view duration.

9.8% sales increase over the campaign period.