Demonstrate how IBM helps solve Wimbledon’s business problems as a showcase of IBM's business solutions capabilities, targetting IT and LOB decision makers in companies of 500+IBM is integral in the collation and dissemination of Wimbledon data. This campaign sought to dramatise this and other business benefits by delivering live court-side commentary and scores to in-flight screens, screens in train stations, mobile phones via text-enabled posters, MPUs and web banners. The campaign was seen by 21,000,000 people, 200,000 of them in-flight. IBM exceeded their E:R target of 1% on a campaign budget of $750,000 USD - a measurable improvement year-on-year.