In 2011, the United Nations declared Internet Access a basic human right together with freedom of speech, gender equality, water and shelter. Yet half the world is still without access. Internet.org is a Facebook-led, global initiative with the goal of getting these 4.1 billion unconnected people online. The goal of our campaign was to raise awareness of Internet.org, and to educate people on the problem that the initiative is working to solve.

Because half the world is not connected to the internet, we’re missing out on half of what we could be discovering online: art, music, stories, knowledge and so much more. To tell the story of the Internet’s missing potential, we created a series of print ads featuring real cut-in-half objects. A combination of photography, 3D and retouching allowed us to create attention-grabbing visuals that make a strong visual and emotional impact.