Leading up to the debut of of Barclay's Premiere League on the network, NBC Sports released the story of “An American Coach in London” to enlighten US fans about the other kind of football. Saturday Night Live alum, Jason Sudeikis transofrmed into Ted Lasso, the new manager of Tottenham Hotspur. A blend of soccer and football confusion, cultural references and general hilarity appealed to the masses and showed the lighter side of NBC Sports’ Premier League launch campaign.