Cannes Lions

TEFAL FRYING PAN

REKLAMEBUREAUET TYVETI, Copenhagen / KOP & KANDE / 2012

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Description

In a military barrack, a young soldier is packing his bag. A long trip home awaits. He takes the bus, the ferry and the train. Neither the hot-dog stand outside nor the food cart on the train tempts him. His dad picks him up. At home his mother greets him. She’s made meatballs for dinner. He takes a bite. The mother looks lovingly at him. He tastes the meatball, breaks into a smile and takes another bite.Packshot and voiceover: “A perfect mother’s-meatballs-pan from Tefal. Only 199."Logo, payoff and voiceover, “Kop & Kande. We know what’s cooking”.

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