Who should have the last slice of pizza? Let Tekken Decide. We identified a series of key moments in everyday life where it would be great to call in an objective "referee" to settle a dispute. Bus panels encouraged people to compete for the last seat on the bus. Bar coasters helped people figure out "Who's shouting the next round of drinks?" Tekken became the ultimate referee!

In just 10 weeks we sold half of the lifetime sales target. Tekken is on its way to becoming Sony's biggest PSP software title of 2006. Over 85,000 people engaged in our viral "Let Tekken Decide" virtual fight simulator. Is this the best PlayStation campaign ever ...? Let Tekken Decide.