Objective:Our objective was to launch a new ThinkPad Z60 that is the lightest and thinnest notebook in the market.

Synopsis:This banner was created under the concept that ThinkPad Z Series is the lightestnotebook. Utilising the fact that the hummingbird is the smallest bird in the world and clever use of space, we dramatise the lightness of ThinkPad Z60.Target:Small and Medium-sized business(100 – 999 employees) decision-makers and end users.