Cannes Lions

DURAMAX LIGHTS

LEO BURNETT, London / PHILIPS / 2003

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THE LIGHT FAILS. A MAN UNSCREWS THE LIGHTBULB, BUT DOESN'T REPLACE IT -HE REPLACES THE LAMP INSTEAD. HE SCREWS THE ORIGINAL BULB INTO THE NEW LAMP AND...IT WORKS-THE BULB OUTLASTED THE LAMP.

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