Cannes Lions

DURAMAX LIGHTS

LEO BURNETT, London / PHILIPS / 2003

Film

Overview

Entries

Credits

Overview

Description

THE LIGHT FAILS. A MAN UNSCREWS THE LIGHTBULB, BUT DOESN'T REPLACE IT -HE REPLACES THE LAMP INSTEAD. HE SCREWS THE ORIGINAL BULB INTO THE NEW LAMP AND...IT WORKS-THE BULB OUTLASTED THE LAMP.

Similar Campaigns

12 items

Samsung Galaxy S7 Mobile Context Campaign

LEO BURNETT, Warsaw

Samsung Galaxy S7 Mobile Context Campaign

2017, SAMSUNG

(opens in a new tab)