Cannes Lions
PUBLICIS CONSEIL, Paris / ORANGE / 2014
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The ad idea stems from the fact that travelling abroad is full of surprises – sometimes good and sometimes bad. However, thanks to Orange, the user will never have an unpleasant surprise on his or her phone bill. The ‘Go Europe’ offer presents roaming costs in a clear and transparent manner, thus allowing users to anticipate the cost of their mobile usage.
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