Cannes Lions

TELECOMMUNICATIONS

R/GA, New York / VERIZON / 2010

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At the crossroads of one of the busiest and most vibrant urban centers in the world, Times Square, New York City, people could call in to the NASDAQ and Thomson Reuters digital signs and find the nearest search topic by simply saying a keyword, like “hamburger.” Moments later, search results of the nearest location appeared on a giant Google map on the signage. The experience showcased one of the most compelling features of DROID—the first Verizon Wireless device to run Google Android—location-based voice search.

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