This year, Orange invited French people to keep the magic of Christmas alive based on a simple truth about their products: when you give a Christmas present from Orange, you’re giving a present to be enjoyed all year round.This ad gives full meaning to the claim by showing a city sweltering in the heat of summer, where a young man decides to start a snowball fight in his neighbourhood to recreate the magic of Christmas. In swimsuits and snow boots, everyone gets caught up in the euphoria of the fight. The film ends: “What if Christmas lasted all year round? Mobile, Internet, TV. With Orange, you can enjoy your presents all year round.”