Cannes Lions

TELECOMMUNICATIONS

PAPAMUSIC, Buenos Aires / COMCAST / 2010

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The tv spot opens with a woman sleeping in her bed. Suddenly we start to see a representation of her dreams. Every single action happens on that same bed.Because this spot is for the Hispanic market living in the US, the representation of her dreams is related to the possibility of being in touch with her family and with all the things that are part of her culture.At this point Comcast plays the hero role giving her a a solution to make every single one of her dreams achievable.

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