Cannes Lions

TELECOMMUNICATIONS

BETC EURO RSCG, Paris / ORANGE / 2006

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Talk Now offers a new world of communication with instant communication between several people. Orange is seeking to communicate to the 15-25 age group, whose tribal behaviour make it a main target. The agency has conceived a campaign relying solely on the web. The creative crowns the strength of the group via the clash of the Blobs against the mighty Gum. Employing the Motif technology, which expands the creative possibilities of web formats, the campaign could be transferred as is to MTV, MCM, Girl TV. To our knowledge, this is the first time that a banner became a TV film.

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