Cannes Lions
RAPP GERMANY, Hamburg / VODAFONE / 2011
Overview
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Outcome
The results speak for themselves. From the 7,500 addresses we were provided, over 1,600 registered within the first month of the campaign ‘going live’. That represents a conversion rate of a very impressive 16%. With our creative idea and its execution, we were able to soundly demonstrate that we could emotionally connect with Vodafone customers, reach out to them and get them to act.
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