Cannes Lions
JWT, London / SHELL / 2013
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Global energy Mix tells the stories of three people in three different parts of the world. We see how important energy is to all our lives, in all its forms. Following a Schoolgirl in the US, a Restaurateur in China and a Stadium Manager in Brazil, we see how as they go about their day they use energy ubiquitously.
Cutting between each location in quick succession, we make clever plays between the energy uses in the art direction of the shots. Close ups of energy we’re used to seeing like gas hobs and lights being turned on are juxtaposed with ‘hidden’ energy sources, like renewable bio-fuels and natural gas.
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