Cannes Lions
SANTO, Buenos Aires / PERSONAL / 2011
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Show from a metaphorical construction, the irrefutable truth about the use of the service: Social networking is a completly Gossip. And This is how the campaign is being launched under the slogan "We Are Chusmas" willing to take this gossip behaviour to an overexposed ironic level in social Networks, by means of full access Mobile conection.This commercial shows the use of social Networks, turning a conversation between young people into a conversation between old gossip ladies. The ad, talk about their experiences and their contacts while they access to Facebook through their mobile. Each one of this Commercials represents typical situations that happened inside the network, ridiculed by the Chusma and provided the mobile solution to the conflict emerged. That is how we see a party without guests “Birthdayparty”.
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