Challenge:The aim is to inform of the partnership between AON (Telekom Austria) and Mini Austria in the preliminaries of the Mini United Festival in Misano. Moreover, two AON-Mini reporters are wanted, who should report live from Misano during the festival.Idea:With a microsite in the typical Mini advertising style, AON presents itself as a partner.

Through a fast “movie game“ spotlighting the products of the AON package the user may score points in different disciplines and also apply for the position of a reporter.Target group: Mini driver, especially young urban people