Cannes Lions

TELECOMMUNICATIONS PRODUCTS

EYEKON, Zurich / SIEMENS / 2005

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The "innovate!" microsite introduces Siemens’ projects from 109 countries and 6 areas of technology. It serves as a platform for registered users to submit their own projects and have them evaluated by other users.

The site’s own currency (referred to as 'values') was introduced to increase interaction among users. Moreover, it is now possible to send free SMSs on all networks around the world.The si-Q.com site – with its community of more than 80,000 registered users – plays an important role for Siemens in transferring image and corporate values, as well as in communication for employer branding.

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