As part of the launch of the mobile phone Internet service "i-mode" in Australia, we created an interface for a service called "Touch Taxi". This is an interactive touch screen kiosk set into the headrest of a taxi’s front seat. The site’s content and visual style strongly integrated with all the offline mediums of the launch campaign where the "i" logo comes to life as a character. This character then presents the content and services of the i-mode product.