Cannes Lions

TELECOMMUNICATIONS SERVICES

NETYEAR GROUP CORPORATION, Tokyo / KDDI CORPORATION / 2005

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Multi-channel BB shows the features and merits of the various services provided by KDDI, ranging from IP telephony to au's discount cell phone service plans. We were asked by the client to make the contents fun and easy to understand for families, the primary targets of KDDI's various services.

Two cats, Wari and Biki, humorously navigate the contents, using movies and animation to explain service details which otherwise could be boring and difficult to understand. This feature has won great favour among consumers.

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