Cannes Lions
FABRICA COMUNICACAO DIRIGIDA, Sao Paulo / TELEFONICA / 2006
Overview
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Credits
Outcome
An essential brand-awareness tool that became an indicator inside the Company’s Balance Score Card. Over 1,600 impacts a year, more sales and satisfaction, improved customer relationship, and integration of different areas, resulting in better services for customers not targeted by the program. It gained the major awards of the area in Brazil.
Similar Campaigns
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