Cannes Lions

TELECOMUNICATION COMPANY

ARMOSIA ITALIA, Rome / TELECOM ITALIA / 2011

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Overview

Entries

Credits

Overview

Execution

Exploiting the large number of follower of the Twilight Saga, for the realisation of Eclipse, a co marketing campaign has been organized between Telecom Italia and Eagle Pictures.

Through a contest dedicated to the fan of the official page it was possible to win the chance to participate at the Maratona Twilight and to meet the actors, while thanks to a parallel contest on TIM CINEMA two lucky winners were awarded with tickets to the world premiere in Los Angeles.The numerous activities were communicated with an important media campaign: WEB, TV/Radio Adds, press and outdoor.

Outcome

15% fan increase of the TIM Official Page in 20 days of activityDoubling of TIM Cinema users.

Positive brand perception of TIM.

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