Cannes Lions
MEDIAX , Vienna / ONE / 2007
Overview
Entries
Credits
Execution
‘One loves Music’ was a straight commitment that needed a vivid branding.The symbol of a hard, a music-note combined with ONE’s Logo provided the message. Three symbols clearly pointed out what the campaign was all about.Break-dancing coined the campaign’s first stage. Then ONE introduced the finger-break-dance, which anyone can do! The matching ‘finger-break-dance contest’ followed right after.Videos, sent by MMS or Email were aired on a user generated-created online platform.
Outcome
Several national awards proved right, but hard facts confirmed the success. 350 uploaded finger-dance videos and 151,000 video views proved the hype.
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