This activity was conducted in the four metros for a week leading up to the airing of the program in December. The on ground reactions were varied yet astounding. And the reactions ranged from shock and disbelief to, in some cases, even veneration. People actually went up and touched the feet of the actors in respect and some children who would have been studying the life and achievements of Mahatma Gandhi in school, even wanted autographs. The TRP ratings went through the roof and the figures for this particular episode of Biography went up by 42%.