Cannes Lions

Tell her you are beautiful

MAAT FULL MARKETING AND ADVERTISING AGENCY, Tehran / UNILEVER / 2016

Film
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“Tell her: You’re beautiful” is a film about inspiring people to observe the hidden beauties of their mothers and state such beauties to them. The documentary form of the video opens by how mothers describe themselves, both physically and ethically, unaware of how their daughters see them.

The next scene reveals the beauty that was hidden from the eyes of mothers and so clear and beautiful in eyes of daughters; from a motherly limpid glance to a dimpled cheek, in the end these are just some of the beauties that our mothers have forgotten and we are about to see how their daughters reflects them.

The reunion of mothers and daughters at the end of the film unleashes the very essence of beauty and firm feminine bonds between each couple which makes you wonder: “When was the last time I told my mother how beautiful she is”.

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