Teach people how to dance the salsa! A step-by-step poster with complimentary CD and product sample, telling people that they can now move freer than ever on the dance floor, without any worries, thanks to Tena. A straight-forward product launch was transformed into a real event.

More than 90,000 new products purchased. 8.4% of recipients made a purchase using the vouchers. 19.4% of identified loyal customers used the vouchers.