The Indian luggage market, once dominated by heritage players like VIP and Safari, underwent a transformation with Samsonite's entry in 1997. Pioneering innovation, such as the Lite-Locked collection, made Samsonite the benchmark, appealing to a growing audience of frequent travelers. However, the brand faced challenges during the pandemic as other international players and new-age Indian companies like Mokobara and Uppercase gained traction. To maintain dominance, Samsonite recognized the need to connect with a younger demographic. The challenge now is to revive Samsonite's brand image and relevance among a newer and younger target audience, ensuring its continued prominence at airport carousels in the evolving luggage landscape.