THJNK, Hamburg / AUDI / 2018
Audi connect offers a seamless smartphone connection, giving you the perfect connection to the online world, even when you are traveling in your car. The job was to communicate this fact using modern, smart visuals.
Audi connect turns your car into a smartphone. Based on this idea we developed visuals which blurred the boundaries between smartphones and vehicles. Using reflexions in glass between the user and the car, we created the illusion that the vehicle is replacing the phone.