The special highlights of the new A3 are that it has more engine power than one would expect in its class and that its exciting visual appeal challenges old appearances. To illustrate this, we shot several short films that are integrated in an overall plot. Each short film deals with a feature; the mysterious look reflects the new aesthetics of the A3.

An emotion trailer is normally a simple series of beautiful, dynamic driving scenes. Our emotion trailer turns the A3 into a leading actor in a kind of 'cinema film'. It is in the unmistakable style of the director Wim Wenders, who has made a thrilling road movie out of the story. The reception to the trailer within the Audi group was so good that the entire consumer campaign was adapted to it.