Breeze is the market leading laundry detergent brand. To continue engaging consumers in marketing channels and at point of sale, we continue to creatively drive its efficacy in stain removal.

The execution, based on typography, tells the story of a stain trying to hide itself within a fibre or weave of the base material. It was designed to blend in just enough to avoid initial detection at a glance, but be found within a couple of seconds of discovering the idea, to turn the ad into an interactive experience that allows the consumer to experience Breeze’s stain identification and elimination powers.