In 2010, the political unrest in Thailand had paralyzed the country for over 2 months. The hatred came to an end with fighting, grenade blasts, arson, and death. Every Thai heart was completely broken.

This TVC was launched as an invitation to inspire the Thais to resume domestic traveling by using the simplest way to show love…HUG.The story tells the vignettes of Thai people hugging various places; mountain, flowers, sea, fruits, and everything that belongs to Thai. The tonality expresses unpretentious feeling, which inspires all Thais to celebrate the beauty of Thailand once again.