Spikes Asia

That's Why

COLENSO BBDO, Auckland / DB BREWERIES / 2021

Film
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In an unnecessarily elaborate response to our friend’s question ‘Why are we drinking these?’, 15 average kiwi beer drinkers tackle stigma head on to prove the merit of DB Export Gold 0.0%. They perform a feat of precision that would be impossible if they were anything less than 100%. The line arms kiwi drinkers with the perfect rebuttal to any question.

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