Cannes Lions

THE 2005 KAM FAN AWARDS ENTRY KIT

LEO BURNETT GREATER CHINA, Hong Kong / HK4AS / 2006

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

In total, 43 agencies from Mainland China and Hong Kong submitted their work and the participation from Mainland China agencies was much more significant compared to previous years.The design aligns with the "Do It For Mum" event theme. It is like a pack sent from a mum who cares so much she gives you tips about award entry. Everything is put inside an old style sewing bag which Chinese mums used to keep their sewing essentials.

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