Each year, The One Club asks an agency to conceptualize and design the One Show annual set, a record of the winning work from the One Show, One Show Interactive, and One Show Design. We were invited as the first digital agency to have the honour of designing the annuals.

Drawing from a rich tradition of graphs and charts, we ultimately wanted to keep the design pure and legible. While the design was concept-driven, we wanted the executions to look elegant and timeless.

The annuals become an important record of the very best work in each respective industry and are sought-after collector items among creatives and media junkies alike. The 2008 One Show annual set is no exception.