The campaign is, in its entirety, promotional storytelling. A limited budget required an intriguing promotion, relevant and insightful.

The campaign has been live for a few weeks when this board is created and has already accumulated a 2 500 000 gross reach which at a total investment of €37 500 delivers a cost of €0.015 per gross contact. All this in contexts with high association value. Sales numbers are confidential but sales of the product is going better than expected and the Nordics are performing above other regions.